Bengaluru-based Zapr Media Labs has developed a tech that listens to your ambient sounds to profile you for targeted advertising — all through your
smartphone microphone.
The tech makes its way into the user’s device with a code on third-party apps such as Chota Bheem games to Dainik Bhaskar to, likely, even
Hotstar — all without explicit consent.
Justice B N Srikrishna, who headed the team behind India’s draft privacy law, called out the Zapr model as a “breach”.
