Zapr Media Labs

Sushubh

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[OP]
Oct 29, 2004
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Your phone indeed has ears that you may not know about | FactorDaily

Bengaluru-based Zapr Media Labs has developed a tech that listens to your ambient sounds to profile you for targeted advertising — all through your smartphone microphone.
The tech makes its way into the user’s device with a code on third-party apps such as Chota Bheem games to Dainik Bhaskar to, likely, even Hotstar — all without explicit consent.
Justice B N Srikrishna, who headed the team behind India’s draft privacy law, called out the Zapr model as a “breach”.