Why at Google, the House Always Wins

netfreak

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Sep 8, 2005
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This article describes an interesting experiment with the Google Adwords service; in an effort to fine-tune the price per word, a mirror site was set up, paying a different price per word. It turns out the second site had to pay more in order to reach a similar click-through rate.

Are organizations like Google redefining the law of demand and answer? To what extent does this imply a competitive advantage for larger companies?

http://www.pbs.org/cringely/pulpit/pulpit20050922.html
 

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