“Please refer to the service only as v2 or V2” says Hofmann, though he mainly uses the lower-case version. He explains that Twitter still owns Vine and it’s not technically associated with v2, so basically he’s looking to avoid being sued. Hofmann tweeted the logo you see above, which at first glance looks very similar. But note the lighter green, how the letters are rounded, that they don’t connect, and the lack of a drop shadow. That could be enough for v2 to escape trademark infringement, though it might design something more refined for the launch.
A block of the bright green is the current app icon,
the v2 community forums is the company’s website that currently hosts the forums, and it has set up the Twitter account @v2app but nothing of merit has been tweeted. Still, Hofmann will have to tread carefully, as he probably doesn’t want to fight Twitter in a legal battle. Even if v2 doesn’t constitute infringement, Hofmann’s acquisition and employment deal from Twitter might still prohibit building a copycat.
