To tell you frankly, in terms of quality, both Tata Sky (Tata Sky sucks more) & BigTV compared to DD Direct, not because of the setup I have but because of the image resolution and audio quality. DD direct offers superior picture quality in terms of both Audio & Video, it is real DVD that is 720x576 where as TATA SKy churned upto 586 & BigTV upto 600.So not much of use. If you want the real quality try DD Direct thats free.