I think Star Cricket HD has reduced the ads due to this competition from Ten? In the Ind v Aus match on Sunday, there were very very few ads. It was a pleasant shock actually. And i dont think Ten is much different on that front. Just now i was watching highlights of yesterday's match & in came a break.....a long break. So its just like other channels.And as regards generalisation of HD channels is concerned, i wud say that Colors HD & Star HD group must be knowing the value of Ad-free channels. Earlier i used to watch movies on Set Max, Star Gold, Zee Cinema, and D2h Movies. But now i have stopped watching these channels as i get to watch movies in HD without ads. So in effect, ad free HD has helped them to beat their competition.Even if 1 channel stays ad free, others will be compelled to stay ad-free.