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Addicts
- Prescribing upper limit for the duration of advertisements on clock hour basis.
- Different maximum limits for the duration of advertisements in FTA and Pay channels in a clock hour – According to the proposed recommendation, no FTA(free to air) channel shall carry advertisements exceeding 12 minutes in a clock hour. For pay channels, this limit shall be 6 minutes.
- Scheduling advertisement breaks only during the interruption in the sporting action, in case of telecast of live sporting events- The advertisements shall only be carried during the interruptions in the sporting action e.g. half time in football or hockey match, lunch/ drinks break in cricket matches, game/set change in case of lawn tennis etc.
- Defining time gaps between consecutive advertisements breaks during telecast of movies and other programmes- The 12 minutes of advertisements should not be in more than 4 sessions in one hour. In other words, there will be continuous airing of the TV show for at least 12 minutes each. Also, not more than three advertisement breaks shall be allowed during telecast of a movie with the minimum gap of 30 minutes between consecutive advertisement breaks.
- Permissibility of part screen advertisements- There shall only be full screen advertisements. Part screen advertisements will not be permitted. Drop down advertisements will also not be permitted.
- Prescribing screen area in case of news channels for running non-commercial scrolls, tickers – Channels will be allowed to run not more than two scrolls at the bottom of the screen and occupying not more than 10% of the screen space for carrying non-commercial scrolls, tickers.
- Prescribing audio level of advertisements viz-a-viz rest of the programmes- The audio level of the advertisements shall not be higher than the audio level of the programme.
TRAI Releases Consultation Paper On Advertisements In TV Channels - MediaNama
- Different maximum limits for the duration of advertisements in FTA and Pay channels in a clock hour – According to the proposed recommendation, no FTA(free to air) channel shall carry advertisements exceeding 12 minutes in a clock hour. For pay channels, this limit shall be 6 minutes.
- Scheduling advertisement breaks only during the interruption in the sporting action, in case of telecast of live sporting events- The advertisements shall only be carried during the interruptions in the sporting action e.g. half time in football or hockey match, lunch/ drinks break in cricket matches, game/set change in case of lawn tennis etc.
- Defining time gaps between consecutive advertisements breaks during telecast of movies and other programmes- The 12 minutes of advertisements should not be in more than 4 sessions in one hour. In other words, there will be continuous airing of the TV show for at least 12 minutes each. Also, not more than three advertisement breaks shall be allowed during telecast of a movie with the minimum gap of 30 minutes between consecutive advertisement breaks.
- Permissibility of part screen advertisements- There shall only be full screen advertisements. Part screen advertisements will not be permitted. Drop down advertisements will also not be permitted.
- Prescribing screen area in case of news channels for running non-commercial scrolls, tickers – Channels will be allowed to run not more than two scrolls at the bottom of the screen and occupying not more than 10% of the screen space for carrying non-commercial scrolls, tickers.
- Prescribing audio level of advertisements viz-a-viz rest of the programmes- The audio level of the advertisements shall not be higher than the audio level of the programme.
TRAI Releases Consultation Paper On Advertisements In TV Channels - MediaNama
