TOI says it's read by the 'affluent' and 'decision makers'

[agantuk]

Read on: Why TOI readers aren’t middle class - The Times of India

 

[Bobbyguitarist]

Sad part is today they've launched in kerala. :\

 

[manu1991]

this is how advertisers see it, they have to put it out there that they are read by the top percentiles of the income groups so that the companies (usually with deep pockets) that target consumers in this segment keep advertising with them.

 

[SVK]

Is it a news... or Joke? as its in humor section...

 

[agantuk]

It's a "news" from TOI, which I think falls into the "joke" category.