Ten Sports signs 3-year deal with Hong Kong Cricket Sixes
12 June 2008
MUMBAI: Ten Sports has acquired the TV rights to air the Hong Kong Cricket Sixes for three years.
"Ten Sports will broadcast the event on its own channels in India, the Middle East, North America, continental Europe, Hong Kong and Indonesia," the company said in a release.
The company is also securing commitments from broadcasters to show the event in all other major cricketing markets, including the UK and Australia.
Hong Kong Cricket Sixes tournament director Mark Burns said, “This is the biggest and most significant broadcasting deal in the 16-year history of our event.”
Ten Sports will be showing live action from the tournament for a total of 16 hours over the two days of the tournament.
The stellar line-up of players include Australian batsman Damien Martyn, former New Zealand captain Stephen Fleming and Pakistani Inzamam-ul-Haq. The trio will appear for the All-Stars in the 10-team tournament. The All-Stars will join nine representative international teams – Australia, New Zealand, England, Pakistan, India, Sri Lanka, South Africa, Bangladesh and hosts Hong Kong.
Indiantelevision.com > News Headlines > Ten Sports signs 3-year deal with Hong Kong Cricket Sixes
12 June 2008
MUMBAI: Ten Sports has acquired the TV rights to air the Hong Kong Cricket Sixes for three years.
"Ten Sports will broadcast the event on its own channels in India, the Middle East, North America, continental Europe, Hong Kong and Indonesia," the company said in a release.
The company is also securing commitments from broadcasters to show the event in all other major cricketing markets, including the UK and Australia.
Hong Kong Cricket Sixes tournament director Mark Burns said, “This is the biggest and most significant broadcasting deal in the 16-year history of our event.”
Ten Sports will be showing live action from the tournament for a total of 16 hours over the two days of the tournament.
The stellar line-up of players include Australian batsman Damien Martyn, former New Zealand captain Stephen Fleming and Pakistani Inzamam-ul-Haq. The trio will appear for the All-Stars in the 10-team tournament. The All-Stars will join nine representative international teams – Australia, New Zealand, England, Pakistan, India, Sri Lanka, South Africa, Bangladesh and hosts Hong Kong.
Indiantelevision.com > News Headlines > Ten Sports signs 3-year deal with Hong Kong Cricket Sixes