heh. reddit just made me realize that this is incredibly stupid. not everyone has the sim card in their own names. my name is on sims used by parents. so they would need to do a kyc for individual sims to get it to work if they ever get Apple and google to cooperate with this.
I think they'd implement it in such a way that you'd get the name of the caller and callee simultaneously. Say I dial an outgoing number and the phone fetches the name of the called person, if it's a number not in my contacts list.
And forcing Google or Apple isn't hard really. They've done it before and they'll easily do it again. It's a country specific feature and not universal.
Rather they could make it mandatory for call centres and businesses to do KYC and add a caller ID on their numbers and also put some mechanism in place to identify bulk callers and put a cap on their usage until they register themselves as businesses.
I’m not somebody who cusses, but one morning, I was driving from Delhi to Gurgaon and a sales agent wouldn’t understand that I’m not interested in a new CC. His rebuttals and objection handling got so terrible, he summoned the Delhiite in me which I didn’t know existed.
The statement by Truecaller CEO and co-founder Alan Mamedi assumes significance as sector regulator Telecom Regulatory Authority of India (Trai) is soon set to start consultation on framing a mechanism for caller's KYC-based name to flash on phone screens when someone calls.