The company announced that the new Tata Sky set-top box (STB) will be available for existing and new subscribers. New subscribers can now book the Tata Sky 4K set top box at Rs. 6,400 while existing subscribers can book it at Rs. 5,900. The company added that the new Tata Sky 4K will offer Dolby Digital Plus 7.1 surround sound and will deliver 4K content at 3840x2160 pixels.
Tata Sky stressed that the new 4K set-top box offering "ultra-HD (UHD) 4K picture clarity" will be targeted at the subscribers of the forthcoming cricket World Cup starting next month, giving us an idea of the release timeline.