Surf Excel #RangLaayeSang

  • Thread starter Thread starter Sushubh
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hopefully all of this would end later this year.
 
economictimes.indiatimes.com

Surf Excel is now a $1-billion brand

Surf, the original market leader in the detergent category, was evicted from the top spot in 1985 by Ahmedabad-based Nirma's eponymous brand. This led HUL to launch the lower-priced Wheel to take on the new rival, capturing the top spot back. It held on to the position from the early 1990s till...
economictimes.indiatimes.com economictimes.indiatimes.com
 

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