When i saw the thread title, i thought that the Thread starter forgot to write "HD box + ESPN HD"........in between. Lolz!!
But i think as prasadji has mentioned, it could be a gimmick??
Coz i dont think they would even put such info on their sites......prospective customers who are not interested in World Cup, & who think of buying SD HD too, will think twice before falling here.......IT CAN BRING SO MUCH DISREPUTE TO THEM!!
Only a fool (i know its an insult for fool.....but cant write "Better" words coz we are a reputed Forum!!) Sales Manager will put such info on a site!!