I suppose SUN will rise in the DTH jungle as they are far-sighted to use MPEG-4 technology and introduce the service in such a low price.I think most indian people will support this kind of promotion. We can not see any advertisement about because they save money for customers and most important they attract most of Tamil Nadu and South Indian for its local language program. Reliance might be good because they are big corporation and could afford the advertisement everywhere.BUT DTH need to be calm about the service and channel quality. Above all the competition will benefit us!:thumbsup: