Vivo retains IPL title rights till 2022 after massive bid
And we were thinking IPL is dying.
Chinese mobile handset manufacturer Vivo has retained the Indian Premier League title sponsorship rights for the next five seasons (2018-2022), with a winning bid of INR 2199 crores (approximately US $341 million), a jump of 554% over the previous contract, according to the BCCI.
And we were thinking IPL is dying.