Live - Indian Premier League media rights auction: BCCI eyes windfall as Sony faces STAR India challenge
Board of Control for Cricket in India (BCCI) is conducting the Indian Premier League (IPL) media rights auction in Mumbai. Initially, 24 companies picked up rights papers to contest for the several rights up for grabs. The BCCI is expected to net around Rs 20,000 crore. Several big companies like Facebook, Amazon, Twitter, Yahoo, Reliance Jio, STAR India, Sony Pictures, Discovery, Sky, British Telecom and ESPN Digital Media have purchased the bid. The bids will be divided into television and digital rights.