Sony acquires Cricket Australia media rights for six years | TelevisionPost.com
Big Win for Sony Sports. And big loss for Star.
So now basically Sony lost IPL and got Australia right, Star lost Australia and got IPL.
Big Win for Sony Sports. And big loss for Star.
So now basically Sony lost IPL and got Australia right, Star lost Australia and got IPL.
With this acquisition, Sony will have rights to six cricket boards. It already owns the rights to Cricket South Africa (CSA), Sri Lanka Cricket, Pakistan Cricket Board (PCB), West Indies Cricket Board (WICB) and Zimbabwe Cricket.