The company evidently believes there’s a power-user subset of the 332 million-plus daily Snapchat users who will fork over four bucks each month to get early access to features not available to the hoi polloi.
Initial features available to Snapchat+ paying customers include the ability to change the app icon, view who re-watched a user’s Snapchat Story and pin one other Snapchat user to the top of your chat window as a “BFF.”
Snapchat+ will continue to serve up ads.