The brand ambassador of Dish tv is the user of Tata Sky's connection:
the large satellite is installed on top of Khan’s multi-storey office-cum-leisure space in the extension behind Mannat.
so whats the fuss about?
If shahrukh uses T S then T S wont benefit or neither Dishtv looses any revenue.
does anyone know what sachin uses? what Manmohan singh uses?
well there is a primary difference. if someone is advertising for a brand/product we expect him to use it. Shahrukh Khan endorses Hyundai but he would probably be driving around a Merc or BMW but that is because Hyundai does not really make cars of that standard in India. For the same reason, you would not expect Ratan Tata driving around in a Nano or even Safari. DTH is something different. Tata Sky and Zee have similar technology similar products. So, if he is using Tata Sky in place of Zee, it's something worth talking about. It's the same case as Pepsi and Coke. If Aamir Khan is caught drinking Pepsi in public, I bet Coke guys are going to be pretty pissed off. Internationally, stars have lost their contracts for such activities.
Usually brand spokespersons are bound by contract to use the product they promote (at least in the public eye). I doubt he has Tata Sky installed unless of course Dish TV forgot to include that clause.
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