Reliance Jio: Mukesh Ambani Shrunk The Idiot Box, BofAML Survey Shows - Bloomberg Quint
Not just rival wireless carriers, the cheap data boom driven by India’s richest man now threatens to disrupt cable television services providers.
Nearly half of the customers of Mukesh Ambani’s telecom upstart Reliance Jio Infocomm Ltd. said they use their mobile internet connection “primarily” to watch live television, according to a report by Bank of America Merrill Lynch. “The telecom aggregation apps like JioTV and JioCinema are turning into one-stop places for consumers to view all content as they do not have to download the individual over-the-top streaming apps”.
BofAML’s survey also revealed that JioTV—the live television streaming app—was the most used among the bouquet of services that Jio offers. A similar trend was visible at India’s largest telecom operator Bharti Airtel Ltd. as well. The Airtel TV app has over 10 million downloads “despite Bharti being relatively late to the game,” the report said.