mgcarley
Founder, Hayai Broadband
Incorrect comparision.
but yeah, might seem cheap for a person who earns in dollars and spends in rupee terms in india ...
Except that I don't "earn in dollars and spend in rupees in India". I earn in rupees and spend in rupees, end of story.
The fact of the matter is that the numbers *were* a direct comparison that takes this in to account: as a percentage of income, the expense of mobile is a lot higher abroad than it is here. To be equal, the income and expenditure on mobile services would have to both be around 850% higher, however there is a significant disparity between the two.
Let's say I earned a reasonably average urban white collar salary of Rs50k/month in India, my expenditure on mobile is going to be around Rs1k, and that will afford me what... 2.5GB of data at 3G speeds, 300-600 minutes and 3,000 SMSes (with relevant packs) - give or take. That's around 5% of my income.
Comparatively, if I were to earn NZ$1,200 in NZ, 5% of my income would equate to $60. For that price, the cheapest network offers 1GB, 100 minutes and 2,500 SMSes (again, with relevant packs)... so I get half as much data and less than half the amount of minutes... therefore the same value for money is not there, even though I'm still spending the same portion of my income. Even if I doubled the amount I earned (and thus the amount I spent), I *still* wouldn't get quite the same value as I do here.
India is a mass market, the where the consumer numbers count not arpu.
Biggest. Load. Of. Bollocks. Ever. All I ever hear when I'm talking to investors is "ARPU, ARPU, freaking ARPU" and "How do you expect to have obtain and maintain a higher ARPU"? Why are the cellular companies complaining that their ARPUs are "too low" to be healthy (yet, still surviving thanks to the numbers). Why is ARPU one of the first things mentioned whenever I see some ISP or cable operator for sale?
Also, the number of (SPTT) subscribers per telecom tower and the resultant congestion in India is much higher , so it would be incorrect to compare it with western countries.
becoz of this, indians are also having to keep up with congested networks & poor network at times. so telecoms just can't demand more for what they are offering here..
Fine, let's compare it with China, which, among many other superiorities it's managing to get over India in the last 20 years (such as size and quality of railways), is doing a helluva fine job in keeping it's billion-plus cellular subs online by comparison. Having only 3 operators may also be helping but I digress.
Additionally, this is also completely bunk because cellular towers in India don't just magically handle more than the technology was designed to handle. If a company in has a million subscribers, it's going to need the same amount of towers (give or take some arbitrary percentage) to service them whether in India or New Zealand or the USA or China or anywhere else. It's called "capacity planning".
The difficulty in India is that because such a large percentage of the population is mobile at any given time that such capacity planning becomes difficult - cellular reception is often pretty crap around railway stations in part because at any given time you could have thousands of people shifting from cell to cell thanks and so all of a sudden if you're unlucky enough to be already on the outer edge of that cell's signal as the load increases, the signal dissipates and your call gets mangled or cut (because the output radius shrinks temporarily). This all can vary pretty significantly based on the area you live in, size of your city and so on.
but yeah, might seem cheap for a person who earns in dollars and spends in rupee terms in india ...
Except that I don't "earn in dollars and spend in rupees in India". I earn in rupees and spend in rupees, end of story.
The fact of the matter is that the numbers *were* a direct comparison that takes this in to account: as a percentage of income, the expense of mobile is a lot higher abroad than it is here. To be equal, the income and expenditure on mobile services would have to both be around 850% higher, however there is a significant disparity between the two.
Let's say I earned a reasonably average urban white collar salary of Rs50k/month in India, my expenditure on mobile is going to be around Rs1k, and that will afford me what... 2.5GB of data at 3G speeds, 300-600 minutes and 3,000 SMSes (with relevant packs) - give or take. That's around 5% of my income.
Comparatively, if I were to earn NZ$1,200 in NZ, 5% of my income would equate to $60. For that price, the cheapest network offers 1GB, 100 minutes and 2,500 SMSes (again, with relevant packs)... so I get half as much data and less than half the amount of minutes... therefore the same value for money is not there, even though I'm still spending the same portion of my income. Even if I doubled the amount I earned (and thus the amount I spent), I *still* wouldn't get quite the same value as I do here.
India is a mass market, the where the consumer numbers count not arpu.
Biggest. Load. Of. Bollocks. Ever. All I ever hear when I'm talking to investors is "ARPU, ARPU, freaking ARPU" and "How do you expect to have obtain and maintain a higher ARPU"? Why are the cellular companies complaining that their ARPUs are "too low" to be healthy (yet, still surviving thanks to the numbers). Why is ARPU one of the first things mentioned whenever I see some ISP or cable operator for sale?
Also, the number of (SPTT) subscribers per telecom tower and the resultant congestion in India is much higher , so it would be incorrect to compare it with western countries.
becoz of this, indians are also having to keep up with congested networks & poor network at times. so telecoms just can't demand more for what they are offering here..
Fine, let's compare it with China, which, among many other superiorities it's managing to get over India in the last 20 years (such as size and quality of railways), is doing a helluva fine job in keeping it's billion-plus cellular subs online by comparison. Having only 3 operators may also be helping but I digress.
Additionally, this is also completely bunk because cellular towers in India don't just magically handle more than the technology was designed to handle. If a company in has a million subscribers, it's going to need the same amount of towers (give or take some arbitrary percentage) to service them whether in India or New Zealand or the USA or China or anywhere else. It's called "capacity planning".
The difficulty in India is that because such a large percentage of the population is mobile at any given time that such capacity planning becomes difficult - cellular reception is often pretty crap around railway stations in part because at any given time you could have thousands of people shifting from cell to cell thanks and so all of a sudden if you're unlucky enough to be already on the outer edge of that cell's signal as the load increases, the signal dissipates and your call gets mangled or cut (because the output radius shrinks temporarily). This all can vary pretty significantly based on the area you live in, size of your city and so on.