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Rel ADAG to launch 20 TV channels to supplement DTH services
New Delhi (PTI): Stepping up its expansion in the media and entertainment segment, Reliance ADA Group plans to enter the broadcasting sector with launch of 20 television channels to supplement its new businesses such as the DTH services which the group company Big TV has just launched.
"Reliance is coming up with its own channels which will increase our portfolio," Big TV DTH CEO Arun Kapoor said here.
He said the plan is to come up with 20 channels of which two, three would be launched by the fourth quarter of this year.
Another four, five channels would be launched early next year," he said at the launch of the DTH services in Delhi.
Sources said Rel ADA group plans to launch mostly general entertainment channels along with regional ones in the line of Zee and Star.
The channels business will, however, belong to Reliance Big Entertainment Ltd which is the umbrella company for all entertainment businesses.
Reliance ADA already has interests in the broadcasting segment where its group company Reliance Capital and Reliance Trustee Company Ltd holds 11.93 per cent and 1.54 per cent stakes respectively, in TV Today, the broadcaster that has Aaj Tak and Headlines Today channels.
New Delhi (PTI): Stepping up its expansion in the media and entertainment segment, Reliance ADA Group plans to enter the broadcasting sector with launch of 20 television channels to supplement its new businesses such as the DTH services which the group company Big TV has just launched.
"Reliance is coming up with its own channels which will increase our portfolio," Big TV DTH CEO Arun Kapoor said here.
He said the plan is to come up with 20 channels of which two, three would be launched by the fourth quarter of this year.
Another four, five channels would be launched early next year," he said at the launch of the DTH services in Delhi.
Sources said Rel ADA group plans to launch mostly general entertainment channels along with regional ones in the line of Zee and Star.
The channels business will, however, belong to Reliance Big Entertainment Ltd which is the umbrella company for all entertainment businesses.
Reliance ADA already has interests in the broadcasting segment where its group company Reliance Capital and Reliance Trustee Company Ltd holds 11.93 per cent and 1.54 per cent stakes respectively, in TV Today, the broadcaster that has Aaj Tak and Headlines Today channels.