Pepsi Atom

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Sushubh

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I imagine it is aimed at Thums Up.
Stronger, Fizzier Cola with a Sharp Hit
Biggest India centric beverage innovation fromPepsiCo
Ropes in Sushant Singh Rajput as the BrandAmbassador
Sushant Singh Rajput said, “It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom, which is a great tasting drink. It is my first major endorsement and is even more special as Pepsi Atom is also new like me…2013 is the debut year for both of us! I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity – a perfect mix of brain and brawn. ‘Piyo Josh Mein Jiyo Hosh Mein’ is a new mantra for me now”.
I love the PR bullshit spoken by brand ambassadors.
 
Atlast! I do like thumpsup than coke or pepsi just because it has a stronger taste and Its flavor just hits your mouth. This should do the same I presume
 
Pepsi Atom is horrible. Tastes like a mellowed down version of Dukes' Masala Soda. Plain horrible. Not a patch on Thums Up.
 

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