
Sushubh
Admin
Staff member
I imagine it is aimed at Thums Up.
Stronger, Fizzier Cola with a Sharp Hit
Biggest India centric beverage innovation fromPepsiCo
Ropes in Sushant Singh Rajput as the BrandAmbassador
I love the PR bullshit spoken by brand ambassadors.Sushant Singh Rajput said, “It was my dream to be associated with PepsiCo. I am thrilled about this association with Pepsi Atom, which is a great tasting drink. It is my first major endorsement and is even more special as Pepsi Atom is also new like me…2013 is the debut year for both of us! I also relate to the positioning which looks at the modern man and is more relatable definition of masculinity – a perfect mix of brain and brawn. ‘Piyo Josh Mein Jiyo Hosh Mein’ is a new mantra for me now”.