So I finished reading Godman To Tycoon book today. Nobody would touch Pathanjali products after they read it. No wonder they got book banned in India. I don't know whether the ban has been lifted. Was able to get one copy after some searching.
Desi jeans... Hmmm. I believe this will start the downfall of Pathanjali. Fashion is one complex and completely different industry than FMCG.
Most of the fashion stuff sold in India is made by Indian companies themselves. So the point of desi brand advantage doesn't arise. And he can't keep price low at all. Dead stock is a huge problem in this industry to do something like he did in FMCG. People don't buy clothes as often like daily needs. Unless he does fast fashion brand, I don't see Pathanjali making dent in the market.