Newer Google Android One devices would not be supported by Google (software updates)

Sushubh

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Google has also quietly backed away from the initial software promise of Android One. In Google's first announcement post, the sales pitch read thusly: "To help ensure a consistent experience, Android One devices will receive the latest versions of Android directly from Google. So you’ll get all the latest features, up-to-date security patches, and peace of mind knowing your stuff is always backed up." The take-away from the announcement was that software would work just like with the Nexus program.

In an update to Google's update support page earlier this year, though, the software situation completely flip-flopped. It now reads "Android One phones receive the latest version of Android from Google’s hardware partners. Google’s partners send updates based on their schedule—trying to get them to you as soon as possible." (Emphasis ours.) It seems like existing devices are still supported by Google, given the initial sales pitch and the fact that they got updated on "day two" of Marshmallow's release, but it sounds like future Android One phones will be at the mercy of their OEM when it comes to updates.

Android One devices also aren't part of the new monthly security update program. The support page says that OEMs commit to updates for "at least eighteen months" after the phone’s launch and promises "several smaller security updates" over an 18-month lifespan, but there's nothing about a monthly schedule.
Google’s “Android One” gets watered down again, now a shell of its former self | Ars Technica
 

Sushubh

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they should partner with companies that are more into manufacturing and less into branding. just create a new brand under alphabet inc. and get foxconn to make the hardware and sell it around the world through this subsidiary.
 
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Nishant

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Right. And I think the second generation Android One devices are going to suffer. I bet Lava Pixel V1 hasn't received marshmallow update till date.
 

SVK

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If it wasn't selling, its better that Google stop investing further on Android One. Anyways we have lots of Smartphone from Indian/Chinese brands who sell cheaper then Android One, and people prefer cheap price rather then Pure Android.
 


Sushubh

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It's not selling because it is badly priced for what it offers. Google needs to get the pricing to levels that can beat the likes of Lenovo, Micromax and Xiaomi. And they can only do that if they take the same route of getting the devices manufactured in bulk through an OEM like Foxconn. Brands have very little incentive to promote devices that are not sold under their own umbrella.
 

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