Sony set to buy ETV's channelsBiggest media deal for $500-600 million to give Sony a bigger share of regional pie.In what will be the largest media deal in India, Multi-Screen Media (MSM), which runs Sony Television in India, is set to buy Ramoji Rao-owned Eenadu TV’s (ETV’s) bouquet of 11 regional channels.According to four independent sources, the talks are at an advanced stage and an announcement is expected shortly.The deal size is expected to be close to $500-600 million (Rs 2,250-2,400 crore), eclipsing transactions such as Disney’s strategic investments in UTV, Turner’s buyout of NDTV Imagine from New Delhi Television and Viacom teaming up with Network18, which runs India’s version of CNBCThe deal will give Sony a nationwide regional platform to take on rivals STAR and Zee.Apart from having a pan-India presence, ETV’s infotainment channels also reach out to Indian diaspora in the US, providing digital entertainment via ETV Telugu, ETV Bangla and ETV Gujarati entertainment channels.ETV’s regional channels have had an interesting model of clubbing news and entertainment.The MSM spokesperson told Business Standard the “company will not comment on market speculation”. Eenadu Group’s Managing Director and Ramoji’s son, Kiron Rao, did not respond to email queries. The group’s media officer refused to comment....ETV also runs a 24-hour Telegu news channel, ETV2, which will not be sold to Sony....
Might prove good deal for Sony as ETV leads in many regional market.Sont may re-brand all ETV channels to Sony like "Sony Aath" Bangla GEC.
Updated on 14 Dec 2011: Network18 may but ETV
Might prove good deal for Sony as ETV leads in many regional market.Sont may re-brand all ETV channels to Sony like "Sony Aath" Bangla GEC.
Updated on 14 Dec 2011: Network18 may but ETV