Prices for its popular standard plan, which allows streaming on two devices at the same time, will rise to $12.99 per month from $10.99, the company said in a statement.
The company’s top-tier plan, which allows streaming on four screens in high definition, will increase to $15.99 from $13.99 per month, while the fee for its basic plan will rise to $8.99 from $7.99.
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Starting today, when you log on to watch any Netflix original, you’ll notice something new: a revamped Netflix logo animation. That animation, called an ident by designers, introduces each of our original titles when you start a new episode.
The new ident animation reflects the diversity and variety of our content. Our favorite part is when the Netflix symbol breaks out into an array of colors--which is inspired by the spectrum of stories, emotions, languages, fans and creators that collectively make up who we are as a brand. The inspiration looks a bit like this: