Indiantelevision.com > Media, Advertising & Marketing Watch > Trai reviews ad time policy for TV channels
"Trai proposes to limit the duration of the ads on a clock hour basis. No FTA channel should carry ads exceeding 12 minutes in an hour. "
"For pay channels, this limit should be six minutes"
"12 minutes of ads should not be in more than 4 sessions in one hour, Trai feels.In other words,there should be continuous airing of the
TV show for at least 12 minutes each."
"Not more than three ad breaks should be allowed during telecast of a movie with the minimum gap of 30 minutes between consecutive ad breaks."
"In case of sporting events being telecast live, the regulator feels the ads should only be carried during the interruptions in the sporting action – for example, half time in football or hockey match, lunch/ drinks break in cricket matches, game/set change in case of lawn tennis etc. "
BUT BUT ....
"for which it wants to take the views of the stakeholders before framing out its recommendations"
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Few details sound nice to hear - But wonder if "stakeholders" will allow it to happen