Mobile phone mania in India


Oct 29, 2004
Mobiles were initially started off as a lifestyle statement; with over priced calls and then the whole mobile landscape changed with the introduction of Calling Party Pays regime. With the entry of Reliance (and Tata’s), the mobile market has notched up significant gains. I would not call it as the “fastest growing market” or “explosion of user base”. Those phrases are reserved for the idiots in the mainstream media.

However, growing mobile user base is a reflection of the pathetic landline connectivity. This is by and large non-existent in the rural areas. Indeed, setting up the landlines is expensive but is far cheaper in the longer run to maintain and upgrade.