Jiomart to be integrated with Whatsapp in India

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Reliance Retail Ltd plans to embed its e-commerce app JioMart into WhatsApp within six months, allowing the 400 million users of India’s most popular messaging service order products

Essentially, the idea is to keep users within WhatsApp, and the APIs (application programming interface) allow that. APIs for any catalogue-based service will be built in such a way that as soon as new inventory comes in, it will keep feeding two-directional data to both Jio systems and what is front-ended on WhatsApp,” said Sanchit Vir Gogia, chief analyst and founder, Greyhound Research.

Another reason to leave Whatsapp I guess .
 
Haha WhatsApp... the gift that keeps on giving.
 
i have very little interest in this but how is this any different from what PhonePe does where you can use multiple third party services from their app itself.
 

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