HUTCH goes Pink - changes in brand perception

medebayan

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It's a known fact that Hutch has changed its color from Orange to Pink.What will be the effect of this and how will be the new brand percieved?
 

webDEViL

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Originally posted by avinds@Feb 10 2006, 10:25 PM
they have chosen pink coz its the dogs tounge color....is this true
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:lol: :lol: its because they dropped affiliation with orange, they changed their colour to pink :p
 

avinds

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thats the reason for dropping the colour oragne.....i was asking the reason for picking pink
 

Sushubh

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maybe the dude running the show has a crush on pink the singer.
 


St0le

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I aaaaaaaammmm comming up so you better get this Party Started!!
 

smartbuddy_82

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Maybe the marketing manager changed job and a female tookover and as we all know that women love Pink and so maybe the stupid pink was adopted in place of the smart Orange...
 

roguei1010

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Dearest one,
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Thanks and stay cool.
Rose
 

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