Then i would say you are going into un-chartered territories....the business
model is quite like "pehle murgi ki anda"/first egg or hen.:nightmare:
suppose u target a city X then will u wait for n no. of subscriptions to pile up then u will start to lay equipments?
Yes and no - there are several stages which can be completed in fairly quick succession, which starts with competitive analysis & market research. We can do so much, but if the demand remains low then another city would become higher in the priority list.
When I get that first request, I know at least one person wants a connection. First thing we can do is ask the person "do you know anyone else nearby who would also be interested?" (yes or no answer).
If yes, then we check out the situation in that city: who else is there, what are they offering etc. Demographics of people, income, etc. From that basic information, we can decide based on statistics the potential size of the market and what kind of numbers we should expect.
If that looks good, we can find out from local authorities about laying our infrastructure there and any more information about the area(s), how much it will cost etc.
If that looks good, we can find out 1. If we're prepared/able to build infrastructure from the next nearest Hayai PoP, or 2. Who would have some dark fiber up for lease.
If that comes out fine, we go and actually find out for ourselves what the situation is like on the ground, if there are any businesses that might be able to become anchor tenants, surveys of the population, etc.
If that result is positive, we can begin advertising and begin actually get something in place - a local PoP, infrastructure and people.
So let's say we get two simultaneous requests to enter new territories. We simultaneously research both places. But the market response (in terms of subscriptions) in cityA is far far less than cityB (let's say 0.26% compared to 0.8% positive response rate), so we will in that case go to CityB first.
how will they even know that a company like hayai exists?
It will take some time for us to become as pervasive as the others, so to begin with, a lot of word of mouth would have to be generated for the demand to be created in some areas. After some time, however, there will come a point where we should be as easy to spot as Airtel, Vodafone, Reliance or Tata
(or Uninor, Videocon etc etc etc).
But it also could be said that we're not really a mass-market company - we don't have to be in every teeny tiny little village to be successful. Although we have no intention of depriving (for example) rural subscribers from having fast, reliable net access, considering the financial situation of most of them, it's unlikely that they're in our target audience anyway.
So, our rural strategy has to take on a different form, which is being planned in terms of facilitating education/medicine/etc through broadband, having "community centers" and so on - but this has all been written about before.
and in the second run what if people don't subscribe after registering?
A subscription is binding - it creates an account, but the account is not activated until such time as the connection itself is activated.