mgcarley
Founder, Hayai Broadband
@MgC .. All the best to you.. I really want ISP that give fierce competition to MTNL/AirTel. Come to Delhi NCR & rock it over.. Target Noida/Gurgaon/South Delhi specially.. I want to see you rock n roll in coming days.. I really appreciate your time & efforts!
That's the plan.
Just few suggestions:
1) Make the call centre number TOLL FREE. Divide customer care & Technical deptt. separately
This was the plan anyway.
2) Divide plans by unlimited only as hardly in India people use limited plans unless there is no option!
Maybe, but "unlimited" plans have the potential to be very bad for business.
Like 1Mbps for 700/- (inc tax) P.M.
2 Mbps for 1000/- (inc tax) "
5 Mbps for 1500/- (inc tax) "
10 Mbps for 2000/- (inc tax) "
20 Mbps for 3000/- (inc tax) "
50 Mbps for 5000/- (inc tax) "
100 Mbps for 7000/- (inc tax) "
* Prices are just for references * NO hidden charges * NO Fair Usage Policy * NO T&C apply
I am aware of what the customer wants - I'm a customer too. But I can tell you for certain that as of now only the 20, 50 and 100mbit/s at that price would even be feasible.
First of all, we don't do 1 and 2mbit/s because with the technology and all new network that's being built, just the new cables and equipment alone is costing about Rs500 per customer per month and having the prices as low as they'd need to be would just be bad news economically speaking. Unlike MTNL, we don't have a pre-existing government subsidized network to work from, although that'd be nice.
Secondly, Fair Usage Policies are in place pretty much everywhere. In Japan the limits are ridiculously huge (30GB per day), but they're still there. Our Fair usage policy is such that we say "download as much as you like, but if you are ruining the experience for other customers, we may have to throttle you".
We don't have any definite limits as far as "X GB per month" on our flat-rate plans but I do have an approximate figure in mind for each plan whereby if all customers on that plan are to exceed that amount, we would become unprofitable and this is not good either for us or for customers.
Thirdly, T&C *have* to apply. First of all there is the legal aspect - I'm not willing to end up in an Indian jail any time soon and secondly, we have every right to prevent network abuse. We're paying hundreds of crores for the thing, after all.
Considering the aforementioned brand-spanking-new network, if everyone were to download at least this much per month, the levels at which we'd become unprofitable are:
1Mbps for 700/- (inc tax) P.M. about 13GB
2 Mbps for 1000/- (inc tax) " about 33GB
5 Mbps for 1500/- (inc tax) " about 67GB
10 Mbps for 2000/- (inc tax) " about 100GB
20 Mbps for 3000/- (inc tax) " about 166GB
50 Mbps for 5000/- (inc tax) " about 300GB
100 Mbps for 7000/- (inc tax) " about 433GB
As you'll notice these are fairly-much in line with the prices of our 100Mbit/s data packages, and we do have the Hayai Zone, after all: when we have 10,000 customers in the city, it should be so that many torrents and such should have already been downloaded by *someone* on our service, and in that capacity it becomes harder and harder to use so much international bandwidth.
3) Advertise to the maximum level, hoardings ,posters,pamphlets,banners.. each n every manner.. I want that people,even though they satisfied with their present ISP are forced to join Hayai.
Planning on it, but at the same time we don't want to grow so quickly that the service becomes slow and we start getting dissatisfied customers. Recently if some posts in this forum are anything to go by, Beam Telecom is facing such issues at the moment.
-----I want HAYAI should hit DELHI NCR completely by the end of 2010 & bombard Airtel/MTNL---
Any inputs will be highly appreciated !
Like I said, we will do what is economically feasible. As of now the prices you've mentioned are not quite achievable yet, although I anticipate that as we buy more bandwidth and our prices come down, we will certainly reduce the price to the end user.
My eventual goal is that one day soon I would like to see 100mbit/s flat-rate at Rs3000 or so - then we could completely do away with data plans and all the other restrictions that Indian internet currently faces.
That's the plan.
Just few suggestions:
1) Make the call centre number TOLL FREE. Divide customer care & Technical deptt. separately
This was the plan anyway.
2) Divide plans by unlimited only as hardly in India people use limited plans unless there is no option!
Maybe, but "unlimited" plans have the potential to be very bad for business.
Like 1Mbps for 700/- (inc tax) P.M.
2 Mbps for 1000/- (inc tax) "
5 Mbps for 1500/- (inc tax) "
10 Mbps for 2000/- (inc tax) "
20 Mbps for 3000/- (inc tax) "
50 Mbps for 5000/- (inc tax) "
100 Mbps for 7000/- (inc tax) "
* Prices are just for references * NO hidden charges * NO Fair Usage Policy * NO T&C apply
I am aware of what the customer wants - I'm a customer too. But I can tell you for certain that as of now only the 20, 50 and 100mbit/s at that price would even be feasible.
First of all, we don't do 1 and 2mbit/s because with the technology and all new network that's being built, just the new cables and equipment alone is costing about Rs500 per customer per month and having the prices as low as they'd need to be would just be bad news economically speaking. Unlike MTNL, we don't have a pre-existing government subsidized network to work from, although that'd be nice.
Secondly, Fair Usage Policies are in place pretty much everywhere. In Japan the limits are ridiculously huge (30GB per day), but they're still there. Our Fair usage policy is such that we say "download as much as you like, but if you are ruining the experience for other customers, we may have to throttle you".
We don't have any definite limits as far as "X GB per month" on our flat-rate plans but I do have an approximate figure in mind for each plan whereby if all customers on that plan are to exceed that amount, we would become unprofitable and this is not good either for us or for customers.
Thirdly, T&C *have* to apply. First of all there is the legal aspect - I'm not willing to end up in an Indian jail any time soon and secondly, we have every right to prevent network abuse. We're paying hundreds of crores for the thing, after all.
Considering the aforementioned brand-spanking-new network, if everyone were to download at least this much per month, the levels at which we'd become unprofitable are:
1Mbps for 700/- (inc tax) P.M. about 13GB
2 Mbps for 1000/- (inc tax) " about 33GB
5 Mbps for 1500/- (inc tax) " about 67GB
10 Mbps for 2000/- (inc tax) " about 100GB
20 Mbps for 3000/- (inc tax) " about 166GB
50 Mbps for 5000/- (inc tax) " about 300GB
100 Mbps for 7000/- (inc tax) " about 433GB
As you'll notice these are fairly-much in line with the prices of our 100Mbit/s data packages, and we do have the Hayai Zone, after all: when we have 10,000 customers in the city, it should be so that many torrents and such should have already been downloaded by *someone* on our service, and in that capacity it becomes harder and harder to use so much international bandwidth.
3) Advertise to the maximum level, hoardings ,posters,pamphlets,banners.. each n every manner.. I want that people,even though they satisfied with their present ISP are forced to join Hayai.
Planning on it, but at the same time we don't want to grow so quickly that the service becomes slow and we start getting dissatisfied customers. Recently if some posts in this forum are anything to go by, Beam Telecom is facing such issues at the moment.
-----I want HAYAI should hit DELHI NCR completely by the end of 2010 & bombard Airtel/MTNL---
Any inputs will be highly appreciated !
Like I said, we will do what is economically feasible. As of now the prices you've mentioned are not quite achievable yet, although I anticipate that as we buy more bandwidth and our prices come down, we will certainly reduce the price to the end user.
My eventual goal is that one day soon I would like to see 100mbit/s flat-rate at Rs3000 or so - then we could completely do away with data plans and all the other restrictions that Indian internet currently faces.