50 per cent of Indian smartphone users do not have data connection - Tech - IBNLive
According to a new study conducted by Nielsen Informate Mobile Insights, an alliance between Nielsen and Informate Mobile Intelligence, only half of the smartphone users polled have active data access. It means that over half of Indian smartphone users are underutilising their phones.
It is interesting to note that the youth are quick to adopt data connectivity on their smartphones, as more than half of all data users are younger than 25.
Besides, the Indian Smartphone user study found that smartphone users in India overwhelmingly prefer mobile devices that operate on the Android operating system, which highlights Indian consumers' desire for a platform that is open and available across multiple brands and prices.
According to a new study conducted by Nielsen Informate Mobile Insights, an alliance between Nielsen and Informate Mobile Intelligence, only half of the smartphone users polled have active data access. It means that over half of Indian smartphone users are underutilising their phones.
It is interesting to note that the youth are quick to adopt data connectivity on their smartphones, as more than half of all data users are younger than 25.
Besides, the Indian Smartphone user study found that smartphone users in India overwhelmingly prefer mobile devices that operate on the Android operating system, which highlights Indian consumers' desire for a platform that is open and available across multiple brands and prices.