Whether you like watching Despicable Me on Google Play Movies & TV, streaming “Sorry” on Play Music, battling your friend in Clash Royale on Play Games or reading John Grisham’s latest on Play Books, Google Play is your home for the best apps, games and digital entertainment. Since launching Google Play four years ago, we've always had dedicated apps in addition to the Google Play store. Today, all our icons are getting an update to provide a consistent look across the entire family of Play apps.
On the Google Play side, Indian users on 2G connections will experience two new experimental features to improve the experience. The Google Play app will now pre-load the most popular parts of the store on Wi-Fi so that browsing is much faster even on a weak signal. And when choosing to install an app, Play will offer the option to “Wait for Wi-Fi” and install the app when the phone connects to Wi-Fi and save data.
We know how important subscriptions are in helping you monetize and we're continuing to invest in features to support your subscription business. Subscriptions are the fastest growing business model on Play, with consumer spending in subscription apps increasing 10x over the last 3 years. Coming soon, you'll be able to create an introductory price for new subscribers for a set period of time. For example, you can offer a subscription for $1 per month for the first three months before the normal subscription price kicks in. Along with local/custom pricing and free trials already offered, introductory pricing will help you acquire more subscribers and grow your subscription business.
Build anticipation with pre-registration
Earlier this year, we started working with select developer to let users pre-register for major upcoming Android titles, such as Clash Royale (Supercell), and Candy Crush Jelly Saga (King), which has driven more than 30 million installs so far. With pre-registration, users simply tap the 'pre-register' icon to show their interest. The process automatically sets up an alert that prompts a user once the app is available. The program is limited at this time.
Get feedback early with Early Access
In only a few short months, more developers have been leveraging the "Early Access" open beta program to build a user base, interact with early-adopter users and get invaluable feedback before an official launch. It has been an immediate hit! Since the collection became available to all users, open beta titles have been installed over 4 million times (up from 1 million in September) and demand is growing. If you are a developer getting ready to launch on Google Play, you can nominate your app or game to be part of Early Access. Learn more here.
Recognizing art and innovation from Indies
To build awareness of the awesome innovation and art that indie game developers are bringing to users on Google Play, we have invested heavily over the past year in programs like Indie Corner, as well as industry events like the Google Play Indie Games Festival in North America. The new Indie Corner collection, in particular, has already helped million of gamers discover the latest and most innovative releases on Google Play. Developer can nominate indie game for inclusion at g.co/indiecornersubmission. We'll pick the best games to showcase based on the quality of the experience and exemplary use of Google Play game services.
Ensuring fair play for everyone
Our goal is always to do the right thing for both users and developers. As game economies have become more complex, developers are looking for more tools to ensure that all users play fairly to make gameplay fun for everyone. Today, we are announcing a new API (in beta) that helps developers identify users who have requested refunds so they can better manage their economies. This program is currently in early beta and interested developers can sign up to learn more here.
'Netbanking' payment option started appearing on the Play Store in India. This allows users to pay directly from their bank account, with numerous Indian banks supported. Prior to this addition, Indian users could only pay with debit/credit cards or Play Store gift cards.