Google Ads

[Sushubh]

Updates to how publishers monetize with AdSense

AdSense is updating its revenue share\u002Dstructure and moving to per\u002Dimpression payments for publishers.

blog.google

 

[Navjot Singh]

This is good right? Per impression vs per click? Can't tell with Google these days.

 

[Sushubh]

they do say that they do not expect revenue to change for most publishers lol. i guess they realize that with so much ad blocking around, it's best to charge on impressions than clicks lol. few people see ads, even fewer click on them. so much revenue is lost.