Google AMP: Accelerated Mobile Pages

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[Navjot Singh]

AMP Under Fire in New Antitrust Lawsuit Against Google

AMP (Accelerated Mobile Pages), an open source initiative that originated with Google, is coming under greater scrutiny at the tail end of 2020, as the company is facing a rash of antitrust lawsuit…

wptavern.com

Google AMP gets a shock to its system as advisor quits, lawsuit claims foul play

No one's AMPing up the love

www.theregister.com

Google falsely told publishers that adopting AMP would enhance load times, but Google employees knew that AMP only improves the [redacted] and AMP pages can actually [redacted] [redacted] [redacted]. In other words, the ostensible benefits of faster load times for cached AMP version of webpages were not true for publishers that designed their web pages for speed. Some publishers did not adopt AMP because they knew their pages actually loaded faster than AMP pages.

Google also [redacted] of non-AMP ads by giving them artificial one second delays in order to give Google AMP a [redacted] [redacted] slows down header bidding, which Google uses to turn around and denigrate header bidding for being too slow.

Just 48 hours after this lawsuit was filed, AMP Advisory Committee member Terence Eden resigned from his position as a non-corporate representative.