Forget media companies... ISPs in India are targeting online stores with priority data delivery

[Sushubh]

Basically they are hoping that companies like Flipkart and Snapdeal would pay them for better access on their mobile internet platforms.

Deals between online retailers and phone companies may hit net neutrality - The Economic Times

"We've had exploratory discussions in various fora where e-retailers are willing to share revenue for their customers getting a certain amount of internet speed," said a top telecom executive on the condition of anonymity. E-commerce companies are concerned that patchy speeds could lose them customers, he said. "About 60% of the online subscribers abandon their in-cart purchases because of slow network or connectivity gaps."

Meanwhile, here is a comment from a Flipkart executive on Network Neutrality

"It is not something that we are currently pursuing but is something that we continue to evaluate as it has a larger impact on important issues like net neutrality," said Mausam Bhatt, senior director of mobile marketing.