Rajiv....I differ on that "own ads" thing on Star Cricket HD.They had started to show Docomo, ibm, Toshiba etc ads.And on Ind-Aus series, not only the L shaped ads will appear, but also the stuff below slip fielders feet & all will come.If all this continues, v can all boycott it, it will get less trp, meaning less advertisers wud b attracted & automatically v will have less ads!I have been telling this since long.