UK appliances-maker Dyson in India - Business Line
UK’s leading tech company – Dyson – opened its first store in India on Thursday, launching a select range of products, including its much-talked about Supersonic hair dryer, connected intelligent air purifiers and cord-free vacuum cleaners.
The company has been holding trials of some of these products for over 18 months in India placing them in 150 households, learning the local usage habits.
Based on the insights, Dyson opens with a customised marketing strategy for India. Unlike other countries, where it has at least one company-owned demo store, in India, it will have at least 20 that will be set up over the next five years. The first of these opened at DLF Promenade Mall in Delhi’s Vasant Kunj area. Over the next six months, it will open a demo store each in Bengaluru and Mumbai as well.