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NEW DELHI: Film production house Eros International’s new release Aa Dekhe Zara will become the first film to be available on demand for Direct to
Home (DTH) service users less than two weeks after its cinema hall release, as multiplex owners and movie producers continue to squabble over sharing revenue from box office sales. Recently, DTH service providers came to the rescue of another film — production house UTV’s Oye Lucky Lucky Oye — which lost out on revenues from multiplexes because of the Mumbai terror attacks.
Eros, with a deal with Dish TV in its pocket, spent Rs 3.5 crore on marketing the movie. “Unfortunately, due to the ongoing boycott of new films by multiplex owners, the movie could only be released on single screens and not in the multiplex chains,” said Eros International chief operating officer and commercial director Jyoti Deshpande.
To make up for the loss of box office sales at multiplexes, the movie production house has inked a revenue sharing deal with Dish TV to showcase the movie. “We have not decided on the pricing of the movie yet. But, movie producers are waking up to the importance of DTH industry, which has 11 million subscribers, of which Dish TV has about 5 million,” said Dish TV COO Salil Kapoor.
DTH service providers come to the rescue of film producers- Entertainment-Media / Entertainment -News By Industry-News-The Economic Times
Home (DTH) service users less than two weeks after its cinema hall release, as multiplex owners and movie producers continue to squabble over sharing revenue from box office sales. Recently, DTH service providers came to the rescue of another film — production house UTV’s Oye Lucky Lucky Oye — which lost out on revenues from multiplexes because of the Mumbai terror attacks.
Eros, with a deal with Dish TV in its pocket, spent Rs 3.5 crore on marketing the movie. “Unfortunately, due to the ongoing boycott of new films by multiplex owners, the movie could only be released on single screens and not in the multiplex chains,” said Eros International chief operating officer and commercial director Jyoti Deshpande.
To make up for the loss of box office sales at multiplexes, the movie production house has inked a revenue sharing deal with Dish TV to showcase the movie. “We have not decided on the pricing of the movie yet. But, movie producers are waking up to the importance of DTH industry, which has 11 million subscribers, of which Dish TV has about 5 million,” said Dish TV COO Salil Kapoor.
DTH service providers come to the rescue of film producers- Entertainment-Media / Entertainment -News By Industry-News-The Economic Times