Dildar Dilli: Delhi's new tagline

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Amit Anand, the man behind the tagline, Dildar Dilli, is a cashier at a sweet shop in northwest Delhi’s Pitampura and had sent 35 entries for the contest. “I was born in Delhi and it is great to know that my tagline is now the chosen identity for my city. This reaffirms my faith that even an ‘aam aadmi’ like me can get recognition for his creation,” said Anand, who had come with his mother to receive the cash prize.
http://www.readability.com/articles/fmmflmlq
 
What is so dildar about Delhi?
 

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