The longer a batsmen is at the wickets, the better for the team right ?..not to mention the batsman, himself.I still maintain, ads can only incentivise a player to play better, better he does, more he makes.Not seeing a conflict of interest here.Unless its put forward that the sponsors are making the players do the wrong thing at the wrong time, but i feel these profesional players ought to know better than that. No sponsor would want to see the team lose, just so they could get little more exposure, its a non-sensical argument, why settle for 10 or 50 minutes more when you could potentially see hours longer when the steam progresses to the later stages of the tournament.