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This is in response to NDTV’s coverage on Broadband and has been linked here. Unfortunately, much of coverage on policy issues is usually ham handed and half brained with banal idiots sitting for their two minutes of fame. Interestingly this (…)Read the rest of this entry »
Broadband in India: Reaction to post on NDTV
Broadband in India: Reaction to post on NDTV
D
Deleted member 13033
It wud be stupidity to keep both the "news tweets" ready.... as australia had upper hand in 39th/40th over..but after that (after 44-45th over) it was clear that India is winning.so there was no need to keep both of them ready.
NDTV sues Nielsen for viewership data manipulation
The Delhi-based broadcaster alleged that Nielsen Group and Kantar Media Group through TAM Media Research, which has a virtual monopoly in India manipulated viewership data in favour of channels willing to pay bribes to TAM officials.
TAM India is a joint venture between Kantar and Nielsen, the world's largest audience measurement conglomerates.NDTV confirmed the development, but declined further comment, saying "the matter is sub judice." A TAM spokesperson said: "TAM India does not comment on any litigation."
In the lawsuit seeking compensatory and punitive damages, NDTV is demanding at least $810 million for fraud and a minimum of $580 million for negligence. Besides, it has sought millions of dollars under various causes of actions, including breach of contract.
NDTV claimed it suffered damage because of these "wrongdoings" as it refused to pay bribes to these companies which were "abusing" their dominant position. This resulted in lower ratings for NDTV and lower advertising revenues, leading to loss of hard-earned reputation and goodwill as well as damage to profitability, the lawsuit states.
The lawsuit stated that the primary reason that data could be so easily manipulated in India was the persistent refusal of Nielsen and Kantar to provide adequate funds for TAM to increase its sample size and invest in systems, quality and security procedures.
The Delhi-based broadcaster alleged that Nielsen Group and Kantar Media Group through TAM Media Research, which has a virtual monopoly in India manipulated viewership data in favour of channels willing to pay bribes to TAM officials.
TAM India is a joint venture between Kantar and Nielsen, the world's largest audience measurement conglomerates.NDTV confirmed the development, but declined further comment, saying "the matter is sub judice." A TAM spokesperson said: "TAM India does not comment on any litigation."
In the lawsuit seeking compensatory and punitive damages, NDTV is demanding at least $810 million for fraud and a minimum of $580 million for negligence. Besides, it has sought millions of dollars under various causes of actions, including breach of contract.
NDTV claimed it suffered damage because of these "wrongdoings" as it refused to pay bribes to these companies which were "abusing" their dominant position. This resulted in lower ratings for NDTV and lower advertising revenues, leading to loss of hard-earned reputation and goodwill as well as damage to profitability, the lawsuit states.
The lawsuit stated that the primary reason that data could be so easily manipulated in India was the persistent refusal of Nielsen and Kantar to provide adequate funds for TAM to increase its sample size and invest in systems, quality and security procedures.
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