Microsoft gets into this particular market with the launch of Microsoft Windows Media Player 10. And the competition here is Apple’s iTunes. Very successful and damn popular. It is backed by the Walkman of portable music players: iPod. The largest selling player in the market is the primary reason why Apple iTunes is so popular because apple forbids music bought from other online stores to play on iPod. Microsoft has the same problems considering they can’t support music playing on iPod. They do support more than 70 other portable players in the market which might help them get a good chunk of the market.
Microsoft takes Apple heads on in Online Music Selling
Microsoft takes Apple heads on in Online Music Selling