BIS guidelines for fake e-commerce reviews to are live

[Navjot Singh]

Will the new government guidelines curb online fake reviews?

While welcoming the Bureau of Indian Standards rules for fake e-commerce reviews, industry experts say their implementation will be challenging.

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Guidelines to check fake online reviews to kick in today: Details here

The Department of Consumer Affairs framed the guidelines after it received a slew of complaints about fake reviews of products being posted by several e-commerce companies on web portals

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Regarding television commercials for products like painkillers promising instant relief and featuring prominent personalities, they would have to carry disclaimers stating that professional actors are being used for promoting the product and that they are just acting.

According to the guidelines, the reviews of products would have to undergo several checks and balances before they are eventually published. They would undergo automatic as well as manual moderation processes before being published.

Performance analysis of online reviews would be ensured and even the content can be edited. There is also a provision to withdraw a review and also a provision to provide a complete link to the review posted online.

Reviewers will have to give the date of publishing it and their personal information.

Personal information includes e-mail/telephone number and also a captcha may be included.