While Star India and
Sony Pictures Networks India are the usual suspects, this time the difference is Mukesh Ambani-promoted Reliance Jio’s bid for global consolidated
TV and digital rights. During IPL media rights auction, Jio had limited itself to the Indian sub-continent digital rights but not this time.
The entry of Jio means that Star and Sony will have a tough battle ahead as the media rights e-auction enters the second day.
