The application has been available on
Android for quite some time but
Apple hasn’t allowed on
iPhones, citing users’ privacy.
“Every Access Provider shall ensure that preferences recorded or modified by the subscriber are given effect to in near real time and in such a manner that no delivery of commercial communication is made or blocked in contravention to the subscribers’ preference after twenty-four hours or such time as the Authority may prescribe,” said TRAI in its report.
“Provided that where such devices do not permit functioning of such Apps as prescribed in regulations 6(2)(e) and regulations 23(2)(d), Access Providers shall, on the order or direction of the Authority, derecognize such devices from their telecom networks,” it added.
The regulator in section 6(2)(e) points out that every access provider has to set up “Customer Preference Registration Facility (CPRF)” and provide a “mobile app developed in this regard either by the Authority or by any other person or entity and approved by the Authority.”
The telecom regulator, however, has given six months’ time to device manufacturers to allow such applications.
