umm iptv makes perfect sense for airtel... why?they already have a pretty decent telephone network in major cities. they already have thousands if not millions of landline customers.most of these customers are in metro cities where cas is being or has already been implemented.for most of these people, it would make a lot of sense to get iptv along with landline and broadband through airtel as they already have a connection.airtel would just require to change the modem or add some other equipment to provide iptv along with broadband to the customer.this is provided their wired lines are of good enough quality...the point is if they offer iptv to their existing customers, they can generate a good customer base pretty fast... and the arpu would enhance comprehensively. i would be more than interested in getting iptv from them if they manage to give me most of the channels i get. 😀